Some new ads are to make itself heard, as they literally show an accumulation of fat that comes from a soda bottle, with the phrase “adding kilos?”.
This would be a new strategy to combat obesity in countries like the U.S. where there seems to be a high consumption of soft drinks, about 15 billion gallons each year.
Authorities believe that this strategy may lead consumers to govern the consumption of such products. New York Mayor, Michael Bloomberg previously launched an aggressive campaign against trans fats, also focused on forcing the cafes, restaurants and fast food chains to put calorie content and information on menus, in the same way focused on the sale of healthier products in the corners as fruits and vegetables.
Apparently, in these latitudes would burn between 200 to 300 extra calories each day than it was fashionable to eat 30 years ago. All these problems have given way to making documentaries like Super Size Me in 2004.
This prevention and awareness campaign will be on display at the Metro New York City for the following months. The obesity epidemic is developing globally, annually enrolling more people, increasing the risk of the person who suffers from complications in the long term health as diabetes, high blood pressure, dyslipidemia, and so on.
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